What Is Massage Marketing?
Marketing is simple – it’s purely every single interaction you have with a potential client. Hepburn Spring & Daylesford MAssage This is your advertising, your business cards, your brochures and your fliers as well as the way you answer the phone, the look and feel of your “office” and the way you speak to your potential clients.
The key is keeping everything consistent, so you’re giving out the same message in every single thing you do. When you do this, your potential clients start to associate you with that message.
Marketing Your Massage Business Is Essentially About Marketing “You”
When it comes to marketing, what you’re actually selling is “You”.
Any MT can give a someone a massage. What makes your massage unique is, quite simply, “You”. Your skills, your personality, your energy and your specialty.
“You” are the reason someone would choose to have a massage from you instead of another MT. And your marketing needs to reflect this. Because if you sell “You” effectively, you’ll end up with more clients than you know what to do with, whereas if you can’t, or don’t want to, sell “You”, there is nothing to differentiate your massages from the MT down the street.
Marketing Is All About The Relationships
Effective marketing is all about developing the relationship between you and your potential clients and actual clients. You do this by building rapport between you, then delivering value to your clients and increasing their confidence and trust in you and your services.
While you’re almost certainly doing this with your existing clients already, what most MT’s miss out on is starting this process with their potential clients in their marketing.
The first thing you’ll want to do is make your marketing all about your potential clients.
What do they want from your service? This is what needs to be prominent in all your marketing. And remember, marketing isn’t just about advertising… it’s everything you do.
Your message has to come across in the colors you use in your marketing material, as well as the words. It has to come across in the feel of your “office”. It has to come across in the way you answer your phone, as well as the look and feel of your website.
In short that message has to be in the look, sound, feel and energy of everything your potential clients encounter about your massage business.
The Next Step
If you want to make your marketing effective, request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy.
It will help you make your massage marketing speak to your potential clients, so they become paying clients!
Karen Dimmick CHt helps massage therapists get more clients.