Whatever the purpose or reason behind a fundraising event, it has to be successful. Fundraisers have to go smoothly and be successful so that the target or required funds can be achieved by the individual or organization.
If it’s your first time to organize a fundraising event, there are certain useful tips you can follow to make sure it goes smoothly, that it will help you achieve your goal and it will turn out successful. Below are some of these helpful tips:
Make sure you have the fundraising event’s purpose in mind. There are certain events that have a combination of goals. However, with fundraisers, the main goal, of course, is to generate sufficient funds to support a certain program, cause or event. You need to keep this purpose in mind and remind the other organizers or participants about this as well.
Set a fundraising goal. This goal should be based on what you or your organization would like to net from this event. The event host committee, organization staff and key fundraisers can all help you in determining this goal.
Set the budget for the event as well. Your working budget should include staffing, the venue, food or refreshments to be served, entertainment, invitations, and security costs, among other possible items. It would also be smart to include some unexpected costs in your budget.
Identify the event’s target audience and potential sponsors or donors. When you determine who will be invited to the event, you can have an easier time planning the fundraising event. Is the event geared toward parents of school children, local community members or other specific group?
Make sure you promote the event to your target audience. Make use of various marketing and advertising tools to promote. Promote it through direct mail, telemarketing, word of mouth or through various social media sites. If you have enough budget, you can also consider advertising the event via newspapers, TV or radio.
Encourage audience participation. Audience participation is important because it ensures all participants engage with one another and enjoy themselves. And the more audience interaction you get at an event, the more likely guests will be to donate money for your cause.
Finally, show your appreciation to all the donors and guests who went to your event. It is standard practice to show your appreciation to all the sponsors and guests who participated in the event. It is also important to keep the donors, vendors, staff and volunteers happy so that they will want to participate in future events. Keep in mind that saying “thank you,”