The on-going explosion of new technology shapes our ability to react and respond to the needs of others. It also shapes the future in building relationships. We are more and more technologically interdependent with our families, our friends, our communities, and our business partnerships. Think about the ease and speed of communication that takes place through the internet. How were any of us able to build or maintain relationships in the past? From on-line learning, to on-line family reunions, to on-line networking groups, to working on a project, to e-lawyering, we are able to electronically “meet” in the magical place of virtual reality. We are able to make connections literally all over the world twenty-four hours a day. The Internet has radically changed the way communication takes place.
In a world that has become so highly interactive, how we develop business partnerships and conduct business must take into consideration communication technology. There is a lot of discussion about the technology that is available today. In fact, in his article, Future Watch: An Overview of Trends, Lowell Wolff says that the rapidity of technological change will continue to accelerate. He says that ‘the next three decades will bring two centuries worth of change’! Two centuries! In other words, in the next seven minutes, the same amount of change will occur as did in the last thirty years!
Even non-tech people find this pretty exciting. It is also exciting to think of the potential of possibilities that arise from this phenomenon. As our possibilities increase, so does our need to increase our capability to better decide which technology will help support our business and our relationships. Being aware of the vast channels of communication and deciphering which of these channels to use in a given relationship and situation is also an important consideration.
This strategy reviews the major communication technologies present today, and provides thinking points for you to consider as you choose the communication channel that works for you and your business partner. Developing a presence, technologically speaking, calls for examining the communication channels. To be out there in the business world, we must do our homework.